Kim, N., Lee, D., Cho, S. & Moon, J., “The Effect of Exclusive Distribution on the Sales of Ready-made Meals in Online Retail,” Journal of Retailing and Consumer Services (SSCI), Vol. 75,Nov., 2023, 103505 Eom, H., Kim, N., Lee, C., Choi, S. & Moon, K., “The Impact of COVID-19 on Beverage Purchasing Behaviors in Korea,” American Journal of Health Behavior(SSCI),Vol. 47, No. 3, 2023. pp. 520-532. Park, Y., Joo, H., & Moon, J., “Modeling the Demand across Three Major Protein Sources: Focusing on Seafood Protein,” Aquaculture Economics & Management(SSCI), Vol. 27, No. 1, 2023, pp. 159-184. Park, S., Moon, J., Rhee, C., & Choe, Y., “Understanding Online Music Piracy Behavior via Private Communication Channels,” Information Systems Frontiers (SSCI), Vol. 24, 2022, pp. 1-16.
Lee, D., Moon, J., & Jeong, J., “Consumer Sophistication as an Enhancer of Innovation in the Food Industry: Measurement Development and Validation,” British Food Journal(SCIE), Vol. 124, No. 11, 2022, pp. 3803-3820. Park, Y., Lee, D., Jeong, J. & Moon, J., "Adding Fun or Function: Considering New Product Formulations for Market Expansion with a Focus on Hangover Solutions," Journal of Sensory Studies(SCI), Vol. 37, No. 6,2022. Park, Y., & Moon, J., "Drinking Instead of Eating as Breakfast in South Korea: In which Context Do People Place Food with a Beverage?," International Journal of Gastronomy and Food Science(SCIE), Vol. 27, 2022, 100477. Eom, H., Lee, D., Cho, Y., & Moon, J. , "The Association Between Meal Regularity and Weight Loss among Women in Commercial Weight Loss Programs," Nutrition Research and Practice(SCIE), Vol. 16, No. 2, 2022, pp. 205-216. Park, S., Kim, N., Kim W., & Moon, J. , "The Effect of Korean Native Chicken Breed Information on the Sensory Evaluation and Purchase Behavior," Food Science of Animal Resources(SCIE), Vol. 42, No. 1, 2022, pp. 111-127. Lee, S., Kim, N., Hwang, J., & Moon, J. “A Study on Determinants of the Willingness to Pay for Native Honey: Focusing on Knowledge of and Experience with Honey and Attitude toward Health,” Agribusiness and Information Management, Vol. 12, No. 2, 2021, pp. 6-23. Moon, J., Yoo, S., & Lee, J., "Interaction of IT Investment Mandates and Mobile Savvy Affecting Mobile Office Performance in Corporates: Focusing on the Moderating Effects of IT Savvy," International Journal of Electrical & Computer Engineering(SCOPUS), Vol. 11, No. 3, 2021, pp. 2378-2385. Hwang, J., Lee, S., Jo, M., Cho, W. & Moon, J. , "The Effect of Sustainability-Related Information on the Sensory Evaluation and Purchase Behavior towards Salami Products," Food Science of Animal Resources(SCIE), Vol. 41, No. 1, 2021, pp. 95-109. Hwang, J., You, J., Moon, J. , & Jeong, J., “Factors Affecting Consumers’ Alternative Meats Buying Intentions: Plant-Based Meat Alternative and Cultured Meat,” Sustainability(SSCI), Vol. 12, No.14, 2020, pp. 5662-5678. Kim, N., Hwang, J., Lee, D., Jeong, J., & Moon, J. , “The Impact of Formulation Change and R&D Cooperation Types on the eWOM of Extension Products,” British Food Journal(SCIE), Vol. 122, No. 9, 2020, pp. 2851-2866. Park, Y., Lee, D., Park, S., & Moon, J. , “Factors Influencing Purchase Intention for Low-Sodium and Low-Sugar Products,” Foods (SSCI), Vol. 9, No. 3, 2020, pp. 351-367. Shin, H., Lee, D., Lim, J., & Moon, J. , “The Causes of Guilt in Ready-meal Users: A Focus on Cooking Instructions and Consumers' Health Locus of Control,” Asia Marketing Journal (KCI), Vol. 21, No. 4, 2020, pp. 25-43. Park, S., Kim, N., Jang, Y., Lee, D., & Moon, J. , “Poultry Industry Trends and Consumer Analysis in Korea: Native Korean Chicken and Processed Chicken,” Agribusiness and Information Management, Vol. 11, Vo. 2, 2019, pp. 25-34. Lee, D., Moon, J., & Ryu, M., “The Effects of Extrinsic Cues on Online Sales of Fresh Produce: A Focus on Geographical Indications,” Cahiers Agricultures (SCIE), Vol. 28, No. 13, 2019. Kim, S., Lee, S., Lee, D. Jeong, J. & Moon, J. , “The Effect of Agritourism Experience on Consumers’ Future Food Purchase Patterns,” Tourism Management (SSCI), Vol. 70, No. 2, 2019, pp.144-152. Lim, J., You, J., Park, J., & Moon, J., “Trend of Domestic Fig Industry and its Implications,” Agribusiness and Information Management, Vol. 10, No. 2, 2018, pp.16-25. Li, L., Rhee, C., & Moon, J., “Identifying the Effect of Product Types in the Relationships Between Product Discounts and Consumer Distrust levels in China’s Online Social Commerce Market at the Era of Big Data,” Transactions on Internet and Information Systems (SCIE), Vol. 12, No. 5, 2018, pp.2194-2210 Kang, H., Joo, H., Choi, K., Lee, D., & Moon, J., “Complementary in Dietary Supplements and Foods: Are Supplement Users Vegetable Eaters?” Food & Nutrition Research (SSCI), Vol. 61, 2017, pp.1-7 Kim, J., Rhee, C., & Moon, J., “Gaining Insight into IT Investment in the Agricultural Industry: Comparison of IT Portfolios by Type of Crops,” Asia Pacific Journal of Information Systems (KCI), Vol. 27, No. 4 2017. pp.191-198. Hwang, S., Moon, J., Im, H., & Jeong, J., “The Reversed Effects of Advertising of Socially Controversial Products on Endorsers,” Asia Marketing Journal (KCI), Vol. 19, No. 2, 2017, pp.63-80 Seo, S., You, J., & Moon, J., “A Comparative Analysis of the Institution and Market of Health Functional Food Between Korea and Japan,” Agribusiness and Information Management, 9(2), 2017, pp.12-21. Eum, H., Moon, J., & Lee, J., “An Analysis of Factors Influencing Consumers’ Food Purchasing Behavior in Mobile Shopping Malls: Focusing on the Open Market, Social Commerce, and Integrated Shopping Mall,” International Journal of Contents (KCI), Vol. 12, No.4, 2016, pp.45-52. In, S., Kang, C., You, J., Choi, D., & Moon, J. , “Research on the User-specific Visualization of Data with Graphs in the Agricultural Sector,” Agribusiness and Information Management, Vol. 9, No.2, 2016, pp.22-27 Lee, D., Kang, C., Moon, J. , & Rhee, C., “Impact of ICT Investment on Agricultural Sector: Analysis of Korean Corporations Based on IT Portfolio Framework,” Agribusiness and Information Management, Vol. 9, No.2, 2016, pp.9-15 Lee, D., Moon, J. , Choe, Y., & Jeong, J., “Impacts of Socially Responsible Corporate Activities on Korean Consumers’ Corporate Evaluations in the Agrifood Industry,” Sustainability (SSCI), Vol. 8, No. 12, 2016, pp.1292. Seo, S., Ahn, H., Jeong, J., & Moon, J. , “Consumers’ Attitude toward Sustainable Food Products: Ingredients vs. Packaging,” Sustainability (SSCI), Vol. 8, No. 10, 2016, pp.1073. Kang, C., Hwang, Y., & Moon, J. , “Informationization of Small-scale Agribusinesses in Rural Areas of Korea: Perspectives from Institutional Theory,” Information Development (SSCI), Vol. 32, No. 4, 2016, pp. 1168-1182. You, J., Moon, J. , Rhee, C., & Lee, J., "Impact of IT Education on Organizational Performance in the Agricultural Sector,” Management & Information Systems Review (경영과 정보연구, KCI), Vol. 35, No. 3, 2016, pp.273-287. Lee, D., Moon, J. , C. Rhee, Cho, D. & Cho, J., “The effect of visual and auditory elements on wine ordering behavior,” International Journal of Hospitality Management (SSCI), Vol. 55, 2016, pp. 11-15. Moon, J., Choe, Y., Chung, M., Jung, G., & Swar, B., "IT Outsourcing Success in the Public Sector: Lessons from e-Government Practices in Korea,“ Information Development (SSCI), Vol. 32, No. 2, 2016, pp.142-160. Kang, C., Yu, S., & Moon, J., " Database Design for IoT-based Greenhouse Systems,” Agribusiness and Information Management, Vol. 7, No. 2, 2015, pp. 12-18. Hwang, Y. M., Moon, J., & Yoo, S., “Developing a RFID-based food traceability system in Korea ginseng industry: Focused on the business process reengineering,” International Journal of Control and Automation (SCOPUS), 8(4), 2015, pp. 397-406. Kang, C., Hwang, S., & Moon, J., "An effect of IoT based Electronic Sow Feeder on Productivity of Swine Farms," Journal of Agricultural Informatics, Vol. 6, No. 4, 2015, pp. 102-107. Yeo, E., Yoo, S., Koh, Y., & Moon, J., "e-Government Portal for Providing Integrated Agrifood Information Based on Big Data Analysis," Journal of Agricultural Informatics, Vol. 6, No. 4, 2015, pp. 108-114. Lee, D., Yu, S., & Moon, J., "Comparison of Ginseng Product Consumers Based on Processed Type of Ginseng," Agribusiness and Information Management, Vol. 7, No. 1, 2015, pp. 21-36. Lee, D., Jeong, H., Cho, J., Jeong, H, Jeong, J., & Moon, J. , “Grocery Shopping via T-Commerce in Korea: New Shopping Channel Adoption Behavior Based on Prior E-Commerce Experience,” International Food and Agribusiness Management Review(SCIE), Vol. 18, No. 2, 2015 pp. 1-16 Kang, C., Jang, I., Moon, J., & Choe, Y., "Development of an Invisible Quality Grade Estimation Algorithm for Facilitating Online Transaction of Heterogeneous Products,” e-비즈니스연구 (KCI), Vol. 6, No. 2, 2015, pp.149-164 Lee, D., Moon, J. , & Kim, Y., “Antecedents and Consequences of MobilePhone Usability: Linking Simplicity and Interactivity to Satisfaction, Trust, and Brand Loyalty,“ Information & Management (SSCI), Vol. 52, No. 3, 2015, pp. 295-304 Sim, H., Kim, M., & Moon, J., "Effects of ICT Device Ownership on Consumers’ Digital Piracy Behavior,“ 정보시스템연구(KCI), Vol. 23, No. 4, 2014, pp. 169-196.. Moon, J., Hossain, M. D., Jo, S., & Lee, H., "Understanding the Information Technology Investment Thresholds for Productivity Growth: Manufacturing vs. Service Industries," INFORMATION-An International Interdisciplinary Journal,Vol, 17. No. 11(B), 2014, pp. 5719-5733 Jeong, J., Kang, H., & Moon, J. , J., "CJ Bibigo’s Market Expansion Strategy: Should It go West or East?“ Korea Business Review, Vol. 18, No. 4, 2014, pp. 183-210. Chung, B., Jang, I., & Moon, J. , J., "Analysis of Recent ICT Convergnce Technology Status in the Agrifood Area through the Case Review," Agribusiness and Information Management, Vol. 6, No. 1, 2014, pp. 20-29.. Lee, D., Moon, J., Cho, J., Kang, H., & Jeong, J., “From Corporate Social Responsibility to Creating Shared Value with Suppliers through Mutual Firms Foundation in the Korean Bakery Industry: A Case Study of the SPC Group,” Asia Pacific Business Review (SSCI), Vol. 20, No. 3, 2014, pp. 461-483. Jeong, J., Kim, N., Lim, H., Kang, H., & Moon, J. , “Diversification Strategy through Market Creation: The Case of CJ Group,”Asia Marketing Journal, Vol. 15, No. 4, 2014, pp. 1-32. Chung, D., Cho, J. & Moon, J., "The Current Situation of the Big Data Utilization in the Agricultural Food Area and its Future Direction," Agribusiness and Information Management, Vol. 5, No. 2, 2013, pp. 17-26. Yoo, C., Sanders, G. L., & Moon, J., "Exploring the Effect of e-WOM Participation on e-Loyalty in e-Commerce," Decision Support Systems (SSCI), Vol. 55, No. 3, 2013, pp. 669-678. Lee, J., Park, M., & Moon, J. , “Factors Affecting the Performance of Mobile Office Outsourcing: An Approach Using the FORT Model and the MoBiS-Q,” Management Decision (SSCI), Vol. 51, No. 7, 2013 pp. 1422-1441. Jeong, J., Jeong, H., Ko, K., Kang, H., & Moon, J., “Success Factors of Paris Baguette’s Bakery Franchise Business: Industry Competition and Core Competence Analysis,” Asia Marketing Journal, Vol. 15, No. 2, 2013 pp. 1-27. Moon, J., Hossain, M., D., Sanders, G., Garrity, E. & Jo, S., "Player Commitment to Massively Multiplayer Online Role-Playing Games (MMORPGs): An Integrated Model," International Journal of Electronic Commerce (SSCI), Vol. 17, No. 4, 2013, pp. 7-38. Kang, H., Jeong, J., & Moon, J. , “How to Undertake Apparently Unrelated Diversification and Build an Empire: Case of CJ,” Actual Problems of Economics (Scopus), Vol. 143, No. 5, 2013, pp. 275-286. Lee, J., Lee, D., Moon, J., & Park, M., “Factors Affecting the Perceived Usability of the Mobile Web Portal Services: Comparing Simplicity with Consistency,” Information Technology and Management (SSCI), Vo. 14, No. 1, 2013, pp. 43-57. Lee, D., Yu, S., Jeong, J., Moon, J. & Jeong, G., “Market Segmentation Based on Attributes for the Purchase of Fresh Ginseng,” Agribusiness and Information Management, Vol. 4, No. 2, 2012, pp. 1-10. Hossain, M., Yoon, J., Moon, J. , Choe, Y., "IImpact of psychological traits on user performance in information systems delivering customer service: IS management perspective," Decision Support Systems (SCIE), Vol. 54, No. 1, 2012, pp. 270-281. Khan, G., Moon, J., Swar, B., Zo, H. & Rho, J., “E-government Service Use Intentions in Afghanistan: Technology Adoption and the Digital Divide in a War-torn Country,” Information Development(SSCI), Vol. 28, No. 4, 2012, pp. 281-299. Swar, B., Moon, J., & Kahn, G. F. "Public Sectors’ Perception on Critical Relationship Factors in IS/IT Outsourcing: Analysis of the Literature and a Delphi Examination," International Journal of Services, Technology and Management (SCOPUS), Vol. 17, No. 1, 2012 pp. 1-21. Jeong, N., & Moon, J. ,“The Present and Future of the Food Market in Northeast Asia: Confectionery Markets,” Agribusiness and Information Management,Vol. 4, No. 1, 2012, pp. 41-47. Lee, S., Kim, N., Park, J., Yu, S., & Moon, J. , “Agri-Food Business Models Based on NFC,” Agribusiness and Information Management, Vol. 4, No. 1, 2012, pp. 32-40. Moon, J., Hossain, M. D., Kang, H. G., & Shin, J., "An Analysis of Agricultural Informatization in Korea: Government's Role in Bridging the Digital Gap," Information Development (SSCI), Vol. 28, No. 2, 2012, pp. 102-116. Swar, B., Moon, J ., Oh, J., & Rhee, C., "Determinants of Relationship Quality for IS/IT Outsourcing Success in Public Sector," Information Systems Frontiers (SCIE), Vol. 14, No. 2, 2012, pp. 457-475. Kim, H., Huang, M., Jin, F., Bodoff, D., Moon, J., & Choe, Y. C., "Triple helix in the agricultural sector of Northeast Asian countries: a comparative study between Korea and China," Scientometrics (SSCI), Vol. 90, No. 1, 2012, pp. 101-120. Hossain, M. D., Moon, J., Kang, H., G. Lee, S. C., & Choe, Y. C., "Mapping the Dynamics of Knowledge Base of Innovations of R&D in Bangladesh: Triple Helix Perspective," Scientometrics (SSCI), Vol. 90, No. 1, 2012, pp. 57-83. Yoo, S., & Moon, J ., “The Present and Future of Northeast Asian Dairy Market,” Journal of Management & International Studies, Vol. 17, Dec. 2011, pp. 19-32. Moon, J., & Jeong, J, “The Present and Future of Food Market in the Northeast Asia: Drinks Market,” Agribusiness & Information Management,Vol. 3, No. 2, 2011, pp. 1-8. Park, H., Kim, H., Moon, J. & Choe, Y., "Integration of RFID and Sensor Networks into ERP: Innovation of Mushroom Farm’s Decision Making," INFORMATION-An International Interdisciplinary Journal (SCIE), Vol. 14, No. 9, 2011, pp. 3049-3062. Lee, D., Park, Y., Kim, J., Kim, J. & Moon, J. , "Understanding Music Sharing Behavior on Social Network Services," Online Information Review (SSCI), Vol. 35, No. 5, 2011, pp. 716-733. Hossain, M., D., Moon, J. , Kim, J., & Rhee, C., "Structuration of e-Government Systems Assimilation: A Comprehensive Framework Development and Case,” Asia Pacific Journal of Information Systems, Vol. 21, No. 3, 2011, pp. 19-49. Khan, G., Moon, J. & Park, H., "Network of the Core: Mapping and Visualizing the Core of Scientific Domains," Scientometrics (SSCI),Vol. 89, No. 3, 2011, pp. 759-779. Lee, J., Park, M., Moon, J. , & Choe, Y., "Impact of Charging Strategy on e-Loyalty: Failure Case of a Korean Portal Site," INFORMATION-An International Interdisciplinary Journal (SCIE), Vol. 14, No. 8, 2011, pp. 2655-2669. Hossain, M., Moon, J. , Kim, J., & Choe, Y., "Impacts of Organizational Assimilation of e-Government Systems on Business Value Creation: A Structuration Theory Approach," Electronic Commerce Research and Applications (SSCI), Vol. 10, No. 5, 2011, pp. 576-594. Hossain, M., D., Moon, J., & Choe, Y., "The Global Knowledge Linkage Structures of the Agricultural Sector Pertinent to Information Technology: A Triple Helix Perspective," Agribusiness & Information Management, Vol. 3, No. 1, 2011, pp. 23-37. Kang, C, H., Moon, J., Kim, N., Yun, Y., & Lee, S., "Problems with Agricultural Research and Development in Korea and Improvement Strategies Based on Foreign Examples with a Focus on the Ministry of Agriculture and the Rural Development Administration," Agribusiness & Information Management,Vol. 3, No. 1, 2011, pp. 38-66. Khan, G., Moon, J. , Park, H., Swar, B., & Rho, J., “A Socio-Technical Perspective on E-government Issues in Developing Countries: A Scientometrics Approach”, Scientometrics (SSCI), Vol. 87, No. 2, 2011, pp. 267-286. Maldonado, U., Kahn, F., Moon, J. & Rho, J., "E-learning Motivation and Educational Acceptance in Developing Countries," Online Information Review (SSCI), Vol. 35, Vol. 1, 2011, pp. 66-85 Choi, J., Lee, K., & Moon, J., "Toward Web Context Classification According to Information Quality Factor," Journal of Universal Computer Science (SCIE), Vol. 16, No. 16, 2010, pp. 2232-2251 Moon, J., Park, J., Jung, G., & Cho, Y., "The Impact of IT Use on Migration Intentions in Rural Communities," Technological Forecasting and Social Change (SSCI), Vol. 77, No. 8, 2010, pp. 1401-1411 Moon, J., Bobby, S., Choe, Y., Chung, M, & Jung, G., "Innovation in IT Outsourcing Relationships: Where is the Best Practice of IT Outsourcing in the Public Sector?" INNOVATION: Management, Policy & Practice (SSCI), Vol.12, No. 2, 2010, pp. 217-226 Kahn, F., Moon, J., Rhee, C., & Rho, J., "E-skills for E-service Utilization Based on Stages of E-government Development: A Framework for Developing Countries," Asia Pacific Journal of Information Systems, Vol. 20, No. 1, 2010, pp. 1-32 Moon, J., Rhee, C., Kang, H. & Sanders, G., "Gaining Insight into Cognitive Structure Using GALILEO Method: Where Is Your Web Site in the Customers' Cognitive Space?" Journal of Electronic Commerce in Organizations, Vol. 8, No. 1, 2010, pp. 26-40 Moon, J., Park, J., Jung, G., & Choe, Y., "The Impact of IT Development on Rural Communities in Korea," International Studies Review, Vol. 10, No. 1, 2009, pp. 99-115 Choe, Y., Park, J., Chung, M., & Moon, J. , "Effect of the Food Traceability System for Building Trust: Price Premium," Information Systems Frontiers (SCIE), Vol. 11, No. 2, 2009, pp.167-179 Moon, J., Li, J., Jo, S., & Sanders, G., "Improving Quality of Life via Blogs and Development of a Virtual Social Identity," Journal of Information Technology Management, Vol. 17, No. 3, 2006, pp. 26-37. Rhee, C., Moon, J., & Choe, Y., "Web Interface Consistency in E-learning," Online Information Review (SSCI), Vol. 30, No. 1, 2006, pp. 53-69.
국문
조성환, 김주영, 이은진, 문정훈, 엄하람, "국내 단백질 소비시장 동향: 축산물, 수산물, 식물성 단백질 식품을 중심으로," 한국식생활문화학회지, Vol. 37, No. 3, 2022, pp. 213-238. 이상훈, 문정훈, 주하연, "영업규제 정책의 장기 효과 분석: 소매업태별 세대별 소비액 변화를 중심으로," 산업조직연구, Vol. 30, No. 2, 2022, pp. 81-115. 김창규, 문정훈, "건강한 식습관에 대한 인식도가 축산물 제품 구매에 미치는 영향," 한국외식산업학회지, Vol. 18, No. 2, 2022, pp. 139-154. 이현정, 이동민, 문정훈, "가정간편식(HMR)의 구매가 고가 및 저가쌀의 구매비중에 미치는 영향," 한국외식산업학회지, Vol. 17, No. 4, 2021, pp. 7-22. 김나영, 엄하람, 김창규, 김선진, 김도현, 문정훈, "COVID-19로 인한 국내 육류 수요체계의 변화," 외식경영연구, Vol. 24, No. 7, 2021, pp. 199-226. 엄하람, 황지희, 박나현, 문정훈, 이동민, "국내 밀키트(Meal-Kit) 신제품 개발 및 상품화 전략을 위한 탐색적 연구: 시점별 밀키트 제품 특성 분석을 중심으로," 한국조리학회지, Vol. 27, No. 6, 2021, pp. 15-32. 황지희, 엄하람, 이동민, 문정훈, “밀키트 선택속성이 내식/외식 컨셉의 밀키트 제품 구매의사에 미치는 영향,”한국콘텐츠학회논문지, Vol. 21, No. 3, 2021, pp. 352-363 박서영, 김나영, 최수현, 문정훈(교신저자),"식품 소비 성향에 따른 토종닭 구매요인 분석," 한국가금학회지, Vol. 47, No. 4, 2020, pp. 247-254. 박서영, 이동민, 정재석, 문정훈 (교신저자), “탄산음료와 탄산수의 대체관계에 영향을 미치는 식품선택요인 연구,” 대한지역사회영양학회지, Vol. 24, No. 4, 2019, pp. 300-308.
엄하람, 문정훈, 허민정, 정재석, “삼진어묵 65년 경영사: 어묵베이커리 시장의 성공요인을 중심으로,” 경영교육연구, Vol. 33, No. 6, 2018, pp. 81-106. 김수민, 이동민, 문정훈, “프랑스의 지역별 토종닭과 인증제도에 대한 연구: 알자스, 브레스 지역을 중심으로,” 한국가금학회지, Vol. 45, No. 1, 2018, pp. 41-51. 유영글, 문정훈, 조완형, 최영찬, “식품 매장의 제품 구색 확장이 구매에 미치는 영향: 생활협동조합 매장의 신선육코너 도입을 중심으로,” 유통경영학회지, Vol. 20, No. 1, 2017, pp. 35-49. 황서영, 유지영, 문정훈 (교신저자), 박병준, “도시농업 확산을 위한 가정용 수경재배기의 소비자 구매의도 결정요인 분석,” 농업경영정책연구,Vol. 43, No. 4, 2016, pp. 813-837, 김란, 황서영, 정재석, 최영찬, 문정훈 (교신저자), "지리적 표시제 등록상품에 대한 소비자 구매행동 연구." 식품유통연구, Vol. 33, No. 2, 2016, pp. 1-38. 문정훈, 장익훈, 최영찬, 김진교, 박진, “빅데이터 기반 소비자 유형별 농식품 추천시스템 구축 사례,” 한국통신학회논문지, Vol. 540 No. 5, 2015, pp. 903-913. 김태경, 문정훈, 이동원, 여의주, “보건복지부 웹사이트의 항행성 개선에 관한 실행 연구법 적용: 시선 분석을 중심으로,” Information Systems Review, Vol. 17, No. 2, 2015, pp. 157-177. 유슬기, 장익훈, 강충한, 문정훈, “한국마사회의 사회적 가치를 고려한 신규 수익 창출 방안,” 한국체육학회지, Vol. 54, No. 1, 2015, pp. 335-352. 고윤화, 문정훈, 이석원, “교육여부에 따른 클래식 음악 청취박식의 차이에 관한 연구: 디지털화를 중심으로,” 한국음악교육학회, Vol. 44, No. 2, 2015, pp. 1-24. 문정훈, 김미리, 황서영, 조종표, “맛의 시각화 기법을 통한 농식품 구매의 불확실성 경감,” 외식경영연구, Vol. 18, No. 1, 2015, pp. 7-30. 장익훈, 최영찬 (교신저자), 문정훈, 이철, “지역기반 온라인 농식품 쇼핑몰에서의 지역 및 농촌 배태성과 웹페이지 생산자 정보의 역할,” 인터넷전자상거래연구, Vol. 15, No. 1, 2015, pp. 237-262. 박우석, 이철, 문정훈, 이은섭, “생산이력시스템 도입 정책에 대한 수용과 저항 요인에 관한 연구,” 벤처창업연구, Vol. 9, No. 5, 2014, pp. 95-101 장익훈, 문정훈 (교신저자), 최영찬, “다중조직이론 기반의 농업경영체 경영관리능력 향상을 위한 컨설팅 기법과 사례,” 농촌지도와 개발, Vol. 12, No. 4, 2014, pp. 1149-1189. 강충한, 이동민, 문정훈 (교신저자), "농촌을 대상으로 한 공유가치창출(CSV) 활동의 유형화," 벤처창업연구, Vol.9. No.6. 2014, pp. 171-181 조종표, 이동민, 정재석, 문정훈(교신저자), “소비자의 맥주 맛 선호 요인과 태도 변화: 국내 소비자의 해외 맥주 선호 현상을 중심으로,” 외식경영연구, Vol. 17, No. 3, 2014, pp. 7-30. 문정훈, 황윤민, “농식품 분야 ICT융합 최신 사례,” 정보와 통신, Vol. 31, No. 5, 2014, pp. 61-66. 문정훈, 정재석, “오비맥주 80년 경영사 및 핵심역량 분석,” 경영사학, Vol. 28, No. 3, 2013, pp. 111-146. 이동민, 고기현, 박성희, 이현, 문정훈, “농식품 분야의 공동창업을 통한 공유가치창출(CSV) 사례연구,” 벤처창업연구, Vol. 8, No. 2, 2013, pp. 1-10. 박성희, 안경아, 김민정, 최영찬, 문정훈, “IT 지원 조직의 조직 적합성에 관한 연구: 농촌 IT 지원조직의 사례,” 한국IT서비스학회지, Vol. 12, No. 1, 2013, pp. 15-32. 김민철, 정재석, 문정훈, 최영찬, “농촌 관광의 고객접점 도출을 위한 델파이 조사 연구: 체험마케팅 관점을 기반으로,” 관광경영연구, Vol. 17, No. 1, 2013, pp. 25-51. 장익훈, 이철, 문정훈, 최영찬, “온오프라인 사회자본 요인이 지역농식품 온라인쇼핑몰 고객의 e-Loyalty에 미치는 영향,” e-비즈니스연구, Vol. 13, No. 5, 2012, pp.293-322. 문정훈, 정한나라, 정재석, 강형구, 김남정, 이성철, “CJ제일제당 글로벌 바이오 사업 성공과 창조형 사업 다각화 전략,” 경영사학, Vol. 27, No. 3., 2012, pp. 203-232. 윤재웅, 문정훈, 최영찬, “콜 센터 내부서비스 품질에 영향을 주는 요인에 관한 델파이 연구,” e-비즈니스연구, Vol. 12, No. 5, 2011, pp. 94-117. 문정훈, 김준하, 조수란, 김용진, 조항정, “온라인 게임에서 길드의 역할: 사회적 정체성 이론을 중심으로,” 정보와 사회, Vol. 17, 2010, pp. 59-88. 박흔동, 오상헌, 문정훈, 최영찬, “농산물 전자상거래의 효과분석을 위한 프레임워크 개발 및 실증연구,” 농촌지도와 개발, Vol. 16, No. 4, 2009, pp. 913-938. 이동원, 조수란, 문정훈, “농산물 전자상거래 사이트의 사용성 개선방안에 관한 연구,”Food Business & IT Services, Vol. 1, No. 1, 2009, pp. 37-62. 유철우, 김용진, 문정훈, 최영찬, “무리행동과 지각된 유용성이 이러닝 컨텐츠 구매의도에 미치는 영향: 구매경험에 의한 비교분석,”경영정보학연구, Vol. 18. No. 4, 2008, pp.105-130. 홍희연, 문정훈, 유철우, 최영찬, “농업경영정보시스템 사용의도에 미치는 사회심리학적 요인 분석: 우수농업경영정보시스템을 중심으로,” 농촌지도와 개발, Vol. 15. No. 4, 2008, pp. 659-682. 정구현, 최영찬, 문정훈, 정미리, “공공부문 정보시스템 아웃소싱의 선공요인: 농업정보시스템을 중심으로,” 농업경영정책연구, Vol. 35, No. 1, 2008, 165-195. 정미리, 최영찬, 문정훈, 이철희, “농산물 이력추적 시스템의 생산자 지속적 사용의도에 관한 연구,” 농업경제연구, Vol. 48, No. 3, 2007, 133-160. 정미리, 정구현, 최영찬, 문정훈 (교신저자), “공공부문 IT아웃소싱 성공을 위한 파트너십 유형별 비교분석: FORT모형의 적용,”Samsung SDS Journal of Information Services, Vol. 4, No. 2, 2007, 98-113. 황덕란, 최영찬, 김미영, 문정훈 (교신저자), “온라인쇼핑몰에서 쇼핑동기와 감정이 쇼핑행동에 미치는 영향: 구매경험자와 잠재구매자간의 차이비교,” 경영연구, Vol. 22, No. 2, 2007, 347-375. 정양헌, 이충섭, 문정훈, 최영찬, “농업법인의 시장 및 기술환경 특성과 균형성과,” 농촌계획, Vol. 13, No. 1, 2007, 51-62. 문정훈, “블로그 사용자가 인지하는 시스템의 질이 고객 로열티에 미치는 영향,”e-비즈니스연구, Vol. 6, No. 3, 2005, pp. 95-118. 홍희연, 문정훈 (교신저자), 최영찬, “갈릴레오 기법을 이용한 농산물 전자상거래 사이트에 대한 사용자 인지 영역 비교 분석," e-비즈니스연구, Vol. 6, No. 2, 2005, pp.1-34. 최영찬, 문정훈, “정보요구분석 전략과 효과: 양돈업을 위한 농업경영정보시스템 개발의 경우,”한국농업교육학회지, Vol. 35, No. 4, 2003, pp.143-162. 문정훈, 최영찬, “산란계 농장 경영정보시스템 개발,”농업경영정책연구 (구 축산경영학회지), Vol. 15, No. 1, 1999, pp.111-138.
